This isn’t a big thing, but try explaining it to a 9 year old!
The other day I lost the little plastic cover from my removable towbar. I think I heard it come off on the motorway but thought nothing of it until the next morning when I noticed it was missing. The annoying thing is I put it on in the dark and probably knew it wasn’t on properly.
So on to the internet to find a replacement. With an idea in my head about a fair price for a piece of plastic smaller than the palm of my hand I went straight to the manufacturers website, knowing that it would be the most expensive, but at least I would have the name of the correct part so I could find it cheaper elsewhere.
The price was OK, £9 – I was expecting about £10 so not a bad guess. How much for postage? £7.60.
How does that work then. Nearly as much for postage as it is for the product itself, yet the product is a piece of plastic that will cost no more than £2.50 to post. A quick look round the rest of the web and it’s a similar story for all suppliers (I actually think everyone is getting the product drop shipped from the same place so no wonder it’s the same price).
So onto the point.
£15.60 isn’t bad for the product, delivered. So what’s the problem?
The problem is I feel like i am being ripped off on postage. If the product had been £13 with £2.60 postage I would have had the credit card out in a flash and bought it there and then. After all, if I don’t have it I risk getting the towbar hole clogged up with grit etc making it difficult to get the towbar in next time I use it.
So why so much for postage on such a small item, and why does it bother me so much that I may be getting ripped off? It’s not the cost itself, it’s the perception and the feeling that I am being overcharged for postage.
All I can say to those who run online shops is, please offer postage at a reasonable rate, otherwise you are going to lose sales.